The Plugger has been tooting horns for others for sixty years. Its about time she tooted one for herself. Yes. The Plugger is a lady. Well, a few ladies actually. Jean Bennett began writing the Plugger in February 1954. Gayle Schreiber took over for a few issues in 1986 and then permanently in 2004. A couple of other ladies contributed over the years, but there has never been a fellow. I guess in horse language it would be "a stud."
"Sixty Years of Hits: Straight From the Horse's Mouth" has been available on Amazon and Barnes and Noble online since 2014. It includes press releases (Pluggers) on everyone from Liberace and The Platters to The Colts, Freddie Bell and a host of other stars.
It is not a How To book or a story about a group. It is a "How It Was Done" book. Everything collected here was written in the moment it happened. It's a back office look at how rock and roll and the promotion of many entertainers took place with, not only Pluggers, but office notes, correspondence and photos. If you want to be a star, this is a book you'll want to read. The only thing that has changed in promotion over the years is you no longer have to duplicate, fold, stamp and mail. All you have to do is hit the enter key.
